Employee advocacy on Facebook
As a digital marketing platform, we want to tell you what your secret marketing tool should be – your employees. Every digital marketing agency would report that employees are pretty often overlooked as simply the people who work for the company. However, your employees can be the best ‘influencers’ to broadcast and amplify business messages on Facebook and other social media channels.
What is Employee Advocacy?
The most straightforward definition a digital marketing agency can give you ‘employee advocacy’ is that it is the promotion of an organization by its workforce. Employees can share information about specific products, campaigns or the company’s culture. As a digital marketing platform London, we guarantee this can help boost brand reputation and, as a bonus, make recruitment easier.
Why you should be doing it?
Firstly, employee advocacy can take many forms but as a digital marketing company will are focused on the most common and effective social media channels, one of which is Facebook. Your employees more than certainly already have profiles there, they are engaged in groups and communities where your brand is not being present. Some of them may even have more online reach and influence than your CEO or even your brand.
As a digital marketing platform, we believe in facts, so here are some you should take into consideration:
Moreover, every digital marketing agency will assure you your employees are the best people to generate positive exposure for your company. They have more knowledge about your products and services than any outsider. So, a digital marketing company considers employee advocacy to be as important as content and influencer marketing. There are many examples of companies that have successfully engaged in employee advocacy such as Dell, Intel, and IBM.
First steps to Employee Advocacy:
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