Case Study

Group Marketing Services

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We created the new website for Group Marketing Services.

We created the new website for Group Marketing Services.

Launched in 2019, Group Marketing Services in London together with its associates in Frankfurt, Paris and Moscow offers everything luxury hotels in any European market may need, providing a regional sales team structure with an aligned strategy led by a creative and result-driven team.

Their long-standing knowledge in the industry makes them experienced strategists, driven by creating great opportunities in their markets with the aim of growing their customer’s market share. Their services include strategic planning, marketing, network event management as well as contract, negotiations and sales representation. They are set apart by their ability to provide services across multiple regions in Europe, Russia & CIS.

The challenge

Gaizka Frazer, the director of Group Marketing Services, contacted HYPER CRUNCH with the aim to build a meaningful digital presence by creating a website that truly reflects the identity of the company and provides an improved user experience to potential clients.

He was looking to get support with the copywriting of the website, including the mission and vision statements as well as the overall positioning statements.

At the time, GroupMarketing Services had no website and hence no visual identity that could be linked to it. Gaizka was looking to create his company’s digital presence to attract new customers as well as showcase their services and past clients.

The delivery

HYPER CRUNCH helped Group Marketing Services design their new corporate website and visual identity linked to this website from scratch.

This involved:

- Creating the website layout, including menu and page templates.

- Applying their visual identity and branding to this new website to make it uniquely theirs.

- Producing the content and visuals for the website pages, such as the About Us section.

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